Under development for nearly 18 months, the new Harold Steven’s website is worth the wait.

Wanting a from-the-ground-up rethink of their website, HSJ partnered with the award winning design studio B. Creative Group (http://www.bcreativegroup.com) to develop a new webisite that would not only differentiate and further the HSJ brand, but also provide a rich and extensible technical platform that would highlight their incredible collection of important diamonds and eclectic jewelry, be simple to keep current with their latest inventory, and ensure the ability to grow in the future alongside HSJ.

To meet the requirements, BCG developed a robust dynamic data delivery system capable of handling an infinite number of jewelry attributes and categories. This system drives an AJAX-based, rich user interface that is both elegant as well as standards compliant.

The system currently has over 500 items online with more being added every week. Each item is smartly categorized by multiple attributes to ensure that perfect piece is never more than a few clicks away.

So have a look around and check back often!