CYBER DEALS 2020

Use code JEWELRY30 at checkout - ends midnight 11/30

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SAVE UP TO 70% OFF CLOSEOUTS

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Proposal Ready Designs

Wedding Rings

Timeless classics to modern heirlooms, we have you covered.

Sell Less. Care More.

We get it. Buying jewelry can be stressful. Choosing the right piece is an intimate & personal decision yet the traditional retail jewelry store experience is anything but. That's why with 40 years in the business, we've learned what really maters to people and it can be summoned up in one simple philosophy:
Sell Less. Care More.

AUTHENTICITY

It is transparent pricing. Being authentic means being true. And there is no area where we take truthfulness more seriously than in our pricing. That's why we're sure you'll find the conversation pleasantly open and easy.

EXPERTISE

Our roots in the South African diamond trade means our reach and reputation extends beyond local geography, giving us the credibility and insider connections to source the finest, non-conflict diamonds from around the globe.

TRUST

With a culture and philosophy that prioritizes relationships over sales, its only natural that our commitment to you extends well beyond the purchase. From your first visit, you’re welcomed as part of our family and we continue to support you as family throughout your lifetime.

Find Your Diamond

Enjoy side-by-side comparisons of loose diamonds in all shapes, sizes & qualities.

How We Work

Buying Vintage Diamonds

Our curated range of vintage cuts from old European to old mine cuts readily available.

How We Work

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