1. A diamond certificate is just a description. It’s important to know that the purpose of a diamond certificate is to identify and describe the gem…that’s all. Many customers feel a certification is a guarantee or warranty. It is not.
2. Give yourself the opportunity to physically see & compare loose diamonds. The differences between a G Color SI1 and G color VS2 are nearly impossible to detect to the untrained eye. Why pay more for something your eye cannot see?
3. Never buy a diamond based strictly on the grading certificate. Why? The gemological grades on certificates are far from being tight enough for financial comparisons. There can be dozens of combinations with equal grades where prices can vary 5 – 20%. Harold Stevens has 35 years of diamond buying experience, and has never bought a diamond without analyzing it in person.
4. Visit a local independent San Diego jeweler for their expertise–support local community and experience true personalized service.
5. Not all 1.00 carat diamonds look the same, same goes with 2 carats, 3 carats, 4 carats and up! For example, a 1.00 carat diamond for $2,999 will not face-up nearly as beautiful as the one 1.00 carat for $6,000. That’s a fact.
6. Many customers think diamonds with SI1 & SI2 clarity grades have inclusions obvious to the naked eye.
NOT TRUE. Don’t be fooled but what you friend tells you that a VS2 or higher is the way to go.
The best value for your money will typically fall in the SI1 – SI2 clarity range.
7. Jewelry maintenance and repairs like ring sizing and stone tightening can often be costly. When buying a diamond engagement ring, make sure it comes with a guarantee. Not all guarantees are created equal, so learn more about our Best Bridal Guarantee in San Diego.
8. Loose diamonds never go on sale, and if they do, well that’s a red flag.
9. Diamond certificates are subjective; there is nothing scientific about diamond grading. We’ve been all over the country and have seen different jewelers, and appraiser grade the same diamond differently. It impossible to have one standard, remember, there will always be a gray area.
10. Stop in to meet with Harold. His expertise, international diamond buying experience, and knowledge is world class!

Contact us to set up an appointment today.