Finding your diamond
THE ADVENTURE OF FINDING YOUR PERFECT DIAMOND
Selecting a diamond is one of the most meaningful jewelry-buying experiences there is.
Whether for an engagement ring, a right-hand ring or to celebrate a life milestone, your diamond purchase symbolizes something important and it’s easy to feel a mix of emotions — excitement, anticipation, overwhelmed — all at the same time.
Simply put, there’s a lot riding on your choice and you probably have plenty of questions like:
Let’s get that last question answered right away.
Trust is the foundation of our business. It’s at the center of every interaction we have, and our philosophy demands that we put people above profit.
It’s what “sell less, care more” actually means.
As the designers of your diamond ring, we invite you to enjoy an experience that eliminates worry about overpaying or buying the wrong diamond.
Our intimate San Diego studio was created with you in mind, for those seeking a refreshingly human buying experience–and experience that goes beyond the glass cases.
How We Work With You
To create a truly “human-centered” atmosphere that takes you beyond the case, we’ve designed your diamond-buying experience to mirror how we in the jewelry trade buy diamonds.
This means you’ll have the unique opportunity to compare multiple diamonds in all different sizes, shapes, clarities and prices.